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In the focus BUSINESS MODELS
Facebook, Google and Apple (so far) have no aspirations to because in the first publication the text
create entirely new media content and dethrone the existing will lead to the site on Facebook, and
media, but threaten to substantially deprive journalism. Not then if shared on social networks it will
only of income but also of their brand and editorial policy. It is contain a link to the original site of the
a transfer of power from the media to the technological clan medium.
content, today a consultant specialized in Analysts say that the media actually
corporate initiatives and media ventures caved in where they already were thin:
that unite journalism and technology. according to the Pew Research Center,
39% of Americans already use Facebook
Facebook, Google and Apple (so far) to share political news, significantly
have no aspirations to create entirely new more than it is the case with Yahoo
media content and dethrone the existing News, Google News and Twitter, says the
media, but threaten to substantially Financial Times.
deprive journalism. Not only of income
but also of their brand and editorial In this new war for media content each
policy. It is a transfer of power from the is everyone‘s enemy and ally.
media to the technological clan.
Namely, the deal that Facebook has
According to the scope of its audience reached with publishers is also part of
(1.4 billion people), understanding of the war between Facebook and Google
the business of publishing content and for the dominant position of a router
generating revenue on mobile platforms, to the Internet contents. According to
engaging their audience (18.4 minutes the data of Shareaholic, the company
per day versus 9.5 minutes per day of the that measures traffic sources on the
New York Times, 6.4 minutes on NBC and Internet, at the end of last year about a
5.4 minutes BuzzFeed), the abundance quarter of Internet content was routed
of personal information about its users through Facebook (versus 37.5% through
and perfected marketing and content Google, and less than 30% through all
targeting, Facebook is, according to other browsers), compared with 15% in
Mutter, absolutely superior to its media 2013 and only 5% in 2012. The rise of
rivals. Facebook in this segment corresponds
to the transition of the users of mobile
For the media companies, being aware platforms, where the stream of posts on
that an increasing number of their Facebook in real time proved much more
consumers follow their information „user-friendly“ compared with Google‘s
content via social networks, it was a deal browser for smartphones. Although
that was hard to resist. Facebook brings Facebook actually does the same thing as
about 20% of the readers on the website Twitter, the difference between them is
of The Guardian (without taking into huge, Twitter routes barely one percent
account the independent applications of of Internet content.
The Guardian) and about 15% on the site
of the New York Times. There is a war between Facebook and
Apple about displaying the full content
With the introduction of Instant of the media and gaining advantage in
Articles, the situation will change, the field of mobile platforms on which an
increasing number of users follow their
news.
According to analysts, Facebook is
particularly adept in it. „If Facebook would
have control over the choice of user‘s
news feed, things would look differently“
than is the case with the media sites that
do not have the sophistication to „guess“
the mood of the user and „intrigue“ them
to enter further interaction with the
content.
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