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„ SOCIETY
who motivates and inspires. The goal
of any successful leader is to use his/
her exceptional intellectual and lead-
ership capacities in motivating and
developing as many of the employees
as possible in order to reach a higher
level.
These are people who have a ally. If we do not really passionately Who are the business
vision, imagination and courage. love our work, we will not succeed. No leaders in Macedonia?
They possess credibility and matter how smart we are, we need a
moral values. Their eye catches good team. Indeed, who are the business lead-
talents, they learn from their ers in Macedonia? Some successful
mistakes, they are persistent The fifth level of leadership is the businessmen have built their compa-
and they constantly improve top or the zenith. People follow us be- nies thanks to their corrupt access
themselves. They are self- cause of what we are and because they to public procurements. The love for
confident and have excellent respect us. Behind us we have left im- tenders, paid with commissions, is not
communication skills. They are pressive and sustainable results. On a true indicator of the business suc-
doing their job with great passion the fifth level of leadership we have cess, as it depends on the will of poli-
and energy that often steals their already created new leaders who will tics and senior civil servants. These
private life. We show respect, continue the tradition. In one of his businessmen are not true business
because they are really rare statements, Howard Schultz, the CEO leaders. We hear of them more from
of „Starbucks“, states that: „as a busi- anecdotes than from court rulings.
ness leader, I never perceived the cli- The success of other businessmen is
ents as a means of winning and making quick and unexpected, but unsustain-
money, they have always been a means able, because it is based on incidental
of building a large, resilient company. factors. In a longer time horizon they
„Starbucks“ runs through my veins. It fail to join the true business leaders.
is part of me and I will never leave it
unprotected.“ He got the idea of „Star- For these reasons, the Macedonian
bucks“ when he visited small espresso youth has a very few business leaders
bars throughout Milan and Verona, that can serve as a model of success-
where he was overwhelmed by the pow- ful business people. Minco Jordanov in
er that tasting a cup of coffee can have the steel industry, Gligor Bisev in the
in connecting people. banking industry, Svetomir Janevski
in the wine industry, Zivko Mukaetov
The leader interacts with employ- in the pharmaceutical industry, Seat
ees through one of these five levels of Kocan in construction, Venera Nova-
leadership. It is possible that for some kovska in the field of private educa-
he/she is just a plain figure in the lead- tion ... To be honest, there are a dozen
ing position, while for others - a leader successful business leaders of midsize
companies in Macedonia, who simply
do not want to be publicly promoted.
These are people who have a vi-
sion, imagination and courage. They
possess credibility and moral values.
Their eye catches talents, they learn
from their mistakes, they are per-
sistent and they constantly improve
themselves. They are self-confident
and have excellent communication
skills. They are doing their job with
great passion and energy that often
steals their private life. We show re-
spect, because they are really rare!
September 2015 35
