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NBC News, New York Times, Atlantic, independently next to the posts they
BBC News, Bildt, The Guardian, National publish on Facebook and 70% of the
Geographic and Spiegel Online, decided to revenue from ads that Facebook will sell,
sign an agreement with Facebook, which relying on their contents.
gives this social network an opportunity,
not only to route the content from the For example, if the New York Times
Internet (even the media content), as has an agreement with Ford for ads, it
it has been the case so far, but also to can offer advertising space in its digital
display part of the media content of these edition, on its mobile applications and
houses to their customers on its own site. next to the content of the New York
The new application is called Instant Times on Facebook. New York Times can
Articles, because it allows users to reach put on the social networks „branded“ or
desired content in about eight seconds. „sponsored“ content, texts that look like
Now Facebook wants to make the same journalistic texts, but they are actually
deal with the producers of video content, written by the advertisers.
NBA, Hearst, Fox Sports, Funny or Die
and Tastemade. In the experimental phase that began
in the USA on May 13 and will soon be
According to data published so far, launched in Europe, Facebook users
media companies will earn 100% of will be able to read only the content
the revenue from ads that they sell that media companies will assess to be
suitable for this social network, and the

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