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RSOUBCRIEIKTAY

BUSINESS
LEADERS

A   A long road                                   ery Communications“ received an annual
       Due to the high popularity of the sav-     compensation of 156 million US dollars
32                                                last year. Is it worth to pay such compen-
    ings house „TAT“, Sonja Nikolovska was        sation? Is his contribution really so big? Is
    named the best female business leader         it justified to pay off pension severance of
    in Macedonia in 1996, and the prize was       411 million US dollars to Jack Welch, the
    awarded by the President of the Republic      CEO of „General Electric“ if we know he
    of Macedonia, Kiro Gligorov. Several years    had increased the company‘s value from
    before, the savings house was considered      12 million US dollars in 1981 to 280 mil-
    an economic miracle in Macedonia, since       lion US dollars in 2011, buying 600 smaller
    it provided unusually high interest rates     rivals down the road? In many cases, it re-
    on the savings of about 30% per year. To-     ally pays off, although this question has al-
    day this award is no longer granted, and      ways caused controversy. Business leaders
    Sonja Nikolovska is not even close to en-     increase the wealth of the shareholders
    joying the reputation of a business leader.   and pave a sustainable upward path for
                                                  the company‘s operations. Even under the
       	 First, it is not the politics that will  new theories of the firm, many business
    determine who are the business leaders of     leaders are successful because they con-
    today. Second, it takes a far greater time    tribute to the social progress and care for
    distance to isolate the long-term from the    all affected stakeholders.
    temporary success of a company and its
    business leader. Being a business leader      Levels of leadership
    means having a long-term vision for de-          Some people are simply not gifted
    velopment, which is continuously being
    transformed into reality. Being a business    and for them leadership is like passing
    leader means contributing in a longer         through a dark corridor. They have some
    time to the increase in the profitability of  feeling where they should go, but cannot
    the company and the value of its shares.      see far. In that context, very interesting
    David Zaslav, chief executive of „Discov-

    September 2015
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