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RBUBSIRNIKEASS MODELS
The day when the
world turned
upside down:
Will Facebook eat
up the media?
Tanja Jakobi Are the media an invention killed the income of publishers from
that can be compared with advertising, led to a decline in their
The author is an economics the wheel, the hammer, the printed copies, decreased the number of
journalist from Belgrade, scissors or the spoon? When viewers of TV channels and directed the
Serbia in a slightly different context, readers‘/viewers‘ attention to, it seems,
about the survival of the book, this issue the inexhaustible content of blogs,
36 arose in the conversation of two collectors in video format and on the websites.
of rare books, Jean Claude Carriere and Meanwhile media companies invested big
Umberto Eco, Eco unthinkingly replied money in their digital platforms, but still
that by one of its characteristics the book they were insufficient to stand shoulder
is equal to the wheel. „Once invented, it to shoulder with technological giants.
can not be bettered“ –regardless of the
form in which it is offered. Now media companies are facing
a new challenge. Google, Facebook,
Could the invention, which according Apple, as well as Snapchat and Flipbord,
to the historians, originates from the applications on the social networks,
time of Julius Caesar and the beginning promise to bring new users and money
of its expansion is in the 16th century, be from advertising to the media companies,
equally indispensable? in exchange for their media content.
The rise of the Internet has already In May this year, nine major publishers
corroded the media „wheel“, it almost of printed and electronic media BuzzFeed,
September 2015
