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BUSINESS MODELS
number of titles that will be posted in Reuters in investigative journalism. The
this way is between 30 and 40 per day. On other side of the coin, according to the
9 July, Facebook launched the application doubters, is Google‘s attempt to woo the
for iPhone where users can set priorities European Commission, given that it has
when it comes to content and people and 90% monopoly in routing the news of the
ask from Facebook to suggest to them European market.
other content, according to selected
preferences that could be of their interest. Google‘s earlier project, the
introduction of Google News (the pilot
Apple has an agreement with several version in 2002 and full version starting
dozen media, including the Economist, from 2006), which was supposed to
Politico and the Daily Telegraph, with offer to the media high ranking of their
magazines such as GQ, Vanity Fair pages and presumably higher number of
and Marie Claire, offering publishers readers/viewers did not give perceptible
completely identical conditions for results. In addition, this news aggregator
advertising as Facebook and promising that „pulls“ the information from
In the experimental phase that began in the USA on May 13 and will
soon be launched in Europe, Facebook users will be able to read only
the content that media companies will assess to be suitable for this
social network, and the number of titles that will be posted in this
way is between 30 and 40 per day
a more comfortable reading of the texts 25,000 media in about 30 languages, was
than anything seen before. involved in numerous controversies, from
accusations of copyright infringement in
Snapchat convinced Daily Mail, Vice, Europe (due to which Google, for example,
Cosmopolitan and CNN to post texts, does not show contents of Spanish media)
photos and video clips on its Discovery to causing unwanted scandals (when
platform, and similar is the intention back in 2008 the value of the shares of
of Flipboard, which spreads from the United Airlines dropped because thanks
smartphones and tablets on the Internet. to Google News, among the fresh news,
an old text popped up on the opening of
Google offered exclusively to the bankruptcy proceedings for this airline).
European media (Financial Times, The
Guardian, Italian La Stampa, French One of the few media giants who did
Les Echoes, German Zeit, Spain‘s El not enter any deal is News Corp, owner of
Pais, Dutch N.R.C) to become part the Wall Street Journal, The Sun and The
of the initiative Digital News, where Times, whose officials said they do not
Google would help publishers in product see the sense in entering into someone‘s
development and training of journalists stream of information to the detriment of
in the field of digital publishing. The their own image and existing commercial
initiative includes joint effort of Google potential.
and news organizations such as the
European Journalism Center and a new Universe turned upside down
innovation fund worth 150 million euros, The day on which nine media signed a
oriented toward journalism startups, and
technological support for publishers in deal with Facebook „was ... a day when
collecting more money from applications, the natural order of the universe was
publication of advertisements, analyses disrupted,“ wrote on his blog Newsosaur,
of large databases and technologies Alan D. Mutter, a former journalist, editor
of introducing paid content (paywall). and founder of startups based on the use
Also, Google will financially support of digital technologies for placing media
38 September 2015
