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MEGA INTERVIEW
Mukaetov was my father and I am es- primarily in the region. During my 10 The good image of
pecially happy that he was my mentor years of managing the company, we Alkaloid’s operations
during my professional development in have been faced with the global eco-
the company starting from the lower nomic crisis, economic recession, the is a result of the
hierarchical ladder. European debt crisis, the conflict in teamwork and the
Ukraine, economic sanctions against proactive marketing
It is remarkable that Alkaloid man- Russia, the fall of the ruble and similar
ages to maintain steady growth even turbulences. Geopolitical events, cou- concept, due to
though occasionally the Macedonian pled with the world trend of reducing which we are present
economy is going through difficult pe- prices of medicines included stringent
riods. What is the reason for this gen- precautions in the everyday functioning and established in a
eral resistance of the company, what is of Alkaloid. Working in such difficult number of markets in
the secret of Alkaloid, how would you conditions has imposed consolidation
define your business model? of our resources, maintaining a balance the region, we have
between growth and liquidity, and the a modern product
Z. Mukaetov: There is a very wrong attention has always been aimed toward
perception that pharmaceutical compa- maintaining the trend of continued portfolio, professional
nies are destined to deliver positive re- growth. However, I must admit that all and trained staff and
sults even in times of crisis. Pharmacy these experiences have not only made
is a very dynamic industry that spends us stronger but also contributed to our working standards
vast resources in research, develop- becoming resistant to many risks. that are compatible
ment, technologies, knowledge, staff...,
and the risk of failure is huge. Therefore On this occasion I would repeat an with the most
we must constantly keep up with the empirical statement of the former man- stringent global
world trends and follow all the news, no aging director of Alkaloid Trajce Mu-
matter how difficult it may seem. Our kaetov: “Macro systems must be built regulations
daily activities are aimed at increasing on the basis of the operation and needs
investments, implementing new tech- of micro systems, i.e. companies.” It is a
nologies and procedures, introducing fact that every company in the country
new products and services and building gives a certain contribution to the over-
new partnerships, various forms of syn- all economy, but due to the uncertainty
ergies and export of knowledge with the that prevails and is felt not only in our
ultimate goal – to increase our value for country but also in the other markets
the benefit of all stakeholders. in the region, companies are faced with
various risks and spend valuable time
The good image of Alkaloid’s opera- and resources to overcome the chal-
tions is a result of the teamwork and lenges.
the proactive marketing concept, due to
which we are present and established in In every strong economy there should
a number of markets in the region, we be a synergy between the government
have a modern product portfolio, pro- and the companies. State support is
fessional and trained staff and working certainly necessary and embraced by
standards that are compatible with the all businessmen, but companies should
most stringent global regulations. not consider it the pivotal assistance on
the way to success. Rather they need to
Since we have mentioned the Mace- pave their own way, which also includes
donian economy, how do you assess the the big ideas. Only then will we have a
economic environment in Macedonia? powerful business community which
Do you have any suggestion in terms of will be a generator of economic devel-
the economic policies in the country? opment.
Z. Mukaetov: Business climate in our Тhe firm commitment of Alkaloid
country can not be viewed separately to sell its products on foreign markets
from the overall events in the world, is impressive. You have a number of
branch offices abroad, you sell in over
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