Page 94 - Ekonomija i Biznis_septemvri 2016.indd

CORPORATE COMMUNICATIONS

Miroslav Sazdovski

@MirkoSlav

VIRTUAL REALITY

The new communication tool that conquers the world

Probably for many of you, the pe- from the spot, to walk through the city,
riod when you research, make through the promenade and to feel part
plans and decisions for the of the atmosphere of the tourist location
summer holiday is a period of which of course can be thousands of ki-
a special type of “headache”. lometers away from you. Maybe with the
Choosing the type of holiday, the location, new 4-5-6-D technologies you can even
the accommodation, the preparations, the sense the smell of the sea and the environ-
budgets, etc., thereby to get a full perspec- ment? How prepared are you to pay extra
tive and to reduce the chances for a mis- for this? Five hundred denars? One thou-
take is a real skill, and success is usually sand denars? One hundred Euros? What
a product of fortune. After you choose the if someone offers you this option while
location that you like and the accommo- you are buying a house, an apartment, a
dation which corresponds to your bud- country house, in a place far away from
get, usually the search of some “reviews” your current location, and what if, let’s
begins, research through Google Earth, say, they are still under construction? Are
browsing photos that have been set by only plans and photographs sufficient or
tourists, etc. All of this is because some of would you pay extra in order to be able to
us at least once (and usually several times) walk through the building entry, from the
were unpleasantly surprised of the dif- yard of the house or feel the view from the
ference from the appearance of the place country house?
that the person had imagined as an idea
for his/her summer holiday, and what Last year UNICEF made an eight-minute
the person found at the spot. Now imag- film titled “Clouds Over Sidra” by using the
ine, in these circumstances of “despair”, latest possibilities of virtual reality. The
someone offers a solution for you and your film focuses on everyday life of a 12-year-
loved ones who accompany you during old girl (Sidra) who lives in a refugee camp
the holiday, providing you a possibility to situated in the Jordan Desert. The ones
almost realistically feel the atmosphere, who “experience” film have an opportu-
the conditions and the circumstances in nity to see everything that the girl sees
the place where you are planning to spend and almost to realistically feel what it is
your summer holiday. This does not mean like to live in the camp. Through her eyes
only seeing the beaches on a photograph, the spectators can see everything that the
but also being able to walk on the beaches, girl sees and almost realistically they can
to listen to the atmosphere and to see the feel what it is like to live inside the camp.
size, the distance, the position directly Through her eyes the spectators can see
how Sidra goes to school, how she shares

94 September 2016