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CORPORATE COMMUNICATIONS
(photo: media.kotaku.foxtrot.future.net.uk)
food with her parents, how she plays with tion in the field of communications is the
the other children in the camp, etc. This development of the technology for virtual
is considered one of UNICEF’s most suc- reality, which managed to create “VR gad-
cessful campaigns for raising the public gets” which are cheap. The leaders at the
awareness. For example, in Auckland, New moment are Samsung and Google, howev-
Zealand, only, the donations for assistance er there are announcements for inclusion
of the Syrian refugees doubled after the in the race by Apple, Facebook, Sony, and
campaign was launched. Katherine Crisp, the other digital giant companies. The VR
chief of the Department of Strategies and industry this year will break the barrier of
Innovations in UNICEF, stated the follow- one million dollars, and according to the
ing about the initial experience with the prognoses of Deloitte and Goldman Sachs
“Clouds Over Sidra”: “You can notice that up to 2025 it is expected to increase to 80
when people watch the film, they are re- billion dollars.
ally dived in the other world. Some try to
establish communication with the enti- This exponential growth, which is al-
ties from the film. Once they take off the ready more certain, opens a new chapter
equipment from their head, they become in the entire communication field. In addi-
very emotional, some cry, some stay silent, tion to the already important role in film
and some ask whether they would be able and in the gaming industry, the projec-
to help somehow.” tions are that the virtual reality would
have a strong impact on the way media in-
The use of virtual reality for various form, the way companies do advertising,
specialized industrial and commercial pur- and most important changes are expected
poses is not a novelty. The airline industry, in the use of the contingent marketing,
for example, for a long time has been using and of PR. Some projections go further
simulators during training of pilots, some- and they put virtual reality in the techno-
thing that is an obligation for the pilots, in logical revolutions such as emergence of
order to be able to check their pilot skills digital media and/or social networks. Ac-
in a condition of inconveniences, engine cording to some of them, the use of virtual
failure, unpredicted situations, etc. What reality is expected to significantly change
limited the use of virtual reality was the the way we communicate, so it is possible
price of these devices. For example, the vir- that some forms of information and com-
tual simulators from the airline industry munication may partially disappear, simi-
usually cost several times more than the lar to the current situation of traditional
airplane that they are simulating. What is written media and the emergence of digi-
applied today, and what opens a new direc- tal media and social networks.
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