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Bоggi Milano – lifestyle
a definition of the
Milan’s luxury and the charm of the Italian men’s
Italian elegance fashion merge with the new fashion brand on
the market, Boggi Milano, which enriches the
extensive portfolio of the Fashion Group.
Accommodated in the center of the city, with the equally
luxurious HUGO BOSS, Boggi shall be a new fashion
destination for the fashionable cosmopolitan, who likes to
dress well, regardless of whether it is a matter of formal
or casual outfit.
The story of Boggi Milano starts back to 1939 with
the idea to convey the Italian excellence and strive for
promotion of the well-recognizable Milan style and quality
to every piece of clothes throughout the world.
The Italian identity is particularly important for this
fashion brand, hence the message Made in Boggi is the
leading one this season as well, together with the pointing
out of the values of the brand such as elegance and
confirmed quality.
“Stories in an elevator” is the main topic for the
campaign Autumn-Winter 2016, retelling different stories
wherewith the wider audience can be simultaneously
identified by expanding the horizon of the typical
businessman. This season will be full of male elegance,
charm, impeccable details and exact cuts.
The autumn-winter collection 2016 is characterized by
dark blue colors, Earth tones, grey and “burgundy” tones
and elegant black color. The classical and prestigious
appearance is represented through the accurate
composition of materials and attention dedicated to
details. Strict cuts, geometric patterns, checkered
elements with a dose of extravagance, this is the style that
defines the independent and authentic man represented
through the fashionable pieces by Boggi Milano.

Biljana Radevska- Grujovska

September 2016 99