Page 92 - Ekonomija i Biznis_septemvri 2016.indd

DРУIGБITРAИLКCАOMMUNICATIONS

Darko Buldioski

@darko156
newmedia.mk

Now that we have Google, what
is more important – sales or
marketing?

: The goal is not to prove whether marketing or sales is more important, the goal is to
make them learn from each other and have a positive impact on the company.

At the time when there was no For this particular reason, the people who
Google, information about prod- were most informed about the products and
ucts were very limited and hardly the services were the people responsible for a
available. We had to know what sale, they were the ones who best know their
we are looking for, we had to product, as well as the product of the compe-
know where we are supposed to go in order tition. This meant that if any buyer wanted
to find the information, to find details, and to to learn more details about a specific product
make a decision whether we will make a pur- or a service, he had to contact his seller. This
chase or not. In addition, it was not so easy to certainly brought many drawbacks for the
find information about all products. buyer. If the one who sells the product to you,
has all information, the person can easily hide
some information, he can change the “angle”
of interpretation, and sell his product. They
were always motivated by direct selling, that
is, the profit. In other words, they completely
controlled the purchasing process, and they

92 September 2016