Page 98 - Ekonomija i Biznis_noemvri 2016.indd
P. 98
BUSINESS
The potential client is won over, adapt their procedures using her as an inspiration. To my satis-
he/she wishes to buy the brand faction, later on I understood that the brand did this.
Macedonia, thanks to its excellent
sellers. HOWEVER, because there is Contrary to this, I remember a jewelry boutique where I en-
one HOWEVER, the basic difficulty tered 20 minutes before the store was closed in order to make
refers to the continuity, the service this analysis. This type of visit is always a bit difficult because
after sale in a way. Here things get the sellers tend to comply with the procedure less than usual,
complicated and if you do not know however they must follow the procedure, that is what they are
the country well, or you do not have paid for!
a Macedonian friend, you may face
problems. The good service and That was a festival of mistakes: I entered the jewelry store,
quality standards are undergoing a no one greeted me, except for the security, no one wished me
development, however still too often, welcome, I turned around through the space, I stayed long in
regardless of the level of standards front of a sales stand, no one was there. I coughed and tried to
of the boutique or the hotel, bad attract attention. Finally an experienced seller came and asked
surprises are possible, and the me if I need help. I expressed my interest in a hand watch with
luxurious clients and brands hate the a price of 12,000 Euros, and then the seller left me to a trainee!
bad surprises, especially when this is He was very polite and careful, however it was clear that he
not their fault. was not familiar with many things about the way of sale. He
didn’t know how to present me the universe of the brand which
is expected to be presented in details because it is a matter of
a family jewelry store which is distinguished by its history and
wants to emphasize this. I requested to be served by someone
else, the trainee found this little unpleasant, so he said that
there is nothing he can do, he told me that the responsible per-
son is too occupied with the closing of the store and cannot
deal with me. My assignment was to continue the purchase to
the very end, so I insisted on this, although in normal hours I
would simply leave the boutique without buying anything. The
responsible person showed up at the moment when I way pay-
ing, I noticed his name in the report and I emphasized that a
brand at this level must not rely on trainees when it comes to
sale. I was amazed and I really even wanted to insult the re-
sponsible person!
Would you like to play a game for the readers of Economy
and Business? Imagine that you are supposed to be a secret
client of the boutique Macedonia (as a tourist destination, for
example, or something else...). What report would you give?
Hmmm... Macedonia resembles the seller who did not com-
ply with the procedure, however who was very professional!
From external point of view, the presentation and the style are
impeccable, the scenery is wonderful, however neglected, and
this impairs the impression. There are trash residues which
have been left as they are, the roads are not completely finished
or there are too many cars. However, if we speak about the way
history is retold, every Macedonian participates – everyone has
something to tell – what village has the best cheese, where the
pastrmalija tastes best.
My conclusion would be the following: excellent potential,
however it is necessary to stipulate strengthening of the ser-
vice, provision of quality and final definition of procedures for
sale because they are not adapted to the product the way they
are at the moment!
98 November 2016
