Page 100 - Ekonomija i Biznis_noemvri 2016.indd

LITERATURE

was not a part of the options for this Macedonia and in the world. There are
award. Maybe he didn’t even apply for the different approaches to the historical
award. I do not like to deal with “sports in the stories and according to this, the
prediction” in regard to the awards and authors are respected or contested. This
the careers, however these consider- time Smilevski chooses the most distant
ations are my plea to once again get to point in time. As a basis for the novel he
the importance of the systemic measures uses the famous story from the intellec-
of the cultural policy which may make a tual history of Europe – about Heloise and
difference, may lead to success, that is, to Abelard, one of the immortal love pairs
continuity in success. It seems to me that of the 12th century. There is very little
this can be realized by two measures. By data about this obscure time and about
strengthening the importance of the edi- the story itself. Hence, the curiosity of
torial staff within the publishing houses the readership which the author would
and with the formation of a long-planned, create is vast, and he has more authorial
however still unrealized book agency. liberty to knit the Romanesque story in
Both things are related. Namely, one of the scarcity of historical data. Smilevski
the basic functions of the book agency uses this. We can distinguish two major
would be to dedicate its work to the pro- poetic determinants in the author in the
motion of Macedonian literature, of the treatment of the historical function.
Macedonian authors in the world. In
this regard, the agency every year would Primarily, he creates an “archeologi-
choose, in coordination with the most cal” novel. Regardless of the fact that the
important editors from the publishing historical data are scarce, Smilevski re-
houses, several works and authors which
it would promote in all important fairs
and other events throughout Europe and
the world. The portfolio and the other
promotional materials would be well pre-
pared and widely distributed. If some of
the authors gets an award in the mean-
time – this would be excellent, however
regardless of whether they were awarded
or not, they would be sufficiently brought
out to attract the attention of the agents
and the dealers of copyrights. Editorship
in our country, unlike in Croatia, is still
in its infancy, and it is not well stimu-
lated and encouraged by the powerful
state and philistine bodies, while interna-
tional promotion is left to various actors,
from associations, national institutions,
to individual publishers, which not only
that they do not have trained staff for
promotion, but often have inappropriate
promotional strategies or partial, differ-
ent packages of authors which they offer
here or there.

Story of Heloise and Abelard
Goce Smilevski with his third novel

continues to write in his favorite genre,
history fiction. It is a literary genre which
has both writers, and an audience, in

100 November 2016