Page 62 - Ekonomija i Biznis_May 2016.indd

BUSINESS
Tereza Serafimova
CHANGES
The way we work, that is, the way we organize ourselves within the organizations in order to create
value changes very quickly – precisely with the changes of the surrounding: digital technology,
regulations, competition, way of thinking/behavior of the users…
Digital age in work
The fourth industrial revolution (Claus
Schwab, World Economic Forum) imposes
a digital age of work. This changes work,
however life in general. We are witnesses
of a shift in the society.
The changes that emerge and that act
globally, such as a cognitive technology
and data mining, are disruptive. We spend
time, that is, we waste hours on digital ap-
plications (a person checks the phone 46
times a day in average, says Deloitte). Ana-
lytics and behavioral economics – the sug-
gestions, the directions, the “pushes” and
the recommendations affect our thinking/
behavior (Josh Bersin). On the other side, in
organizations, at the same time we can ob-
serve the work force which is not the same
again – it is demographically changed, mo-
bile, strongly connected, diverse in regard
to culture, nationality, determinations, it is
seeking and being motivated by (something)
more or at least (something) different than
its predecessors.
The function of human resources has a
single goal – to smoothly align these two
forces through the proposed and approved
policies, programs, initiatives, in the real-
ization of the business strategy/the organi-
zation goals. Hence, the way how people are
recruited and what people are recruited,
the way they are being selected, awarded,
retained, developed, promoted, succeeded
in key positions, the way how the difficul-
ties in communication are overcome and
how cooperation is supported, the way how
all employees are motivated to create a cul-
62 May 2016
The author is a consultant for
human resources
ture of engagement and innovation, at the
same time, the way the number of employ-
ees reduces – is the task of the function of
human resources as a business partner and
an agent of changes in the organizations.
What is the function
of human resources?
The digital mantra today is: undermine
or you’ll be undermined (GMAC). Hence,
the digital age appropriately imposes
transformation of the function of human
resources.
What is currently recognized as an ad-
vantage in the management of work force
aimed at creation of high productivity, ef-
ficiency and effectiveness in the realization
of the organization goals? What is the pos-
sible way to change the path towards orga-
nizational ambidexterity?
Redefinition of the
organizational architectonics
This year Deloitte once again, for the
fourth time, announced the global trends
in human capital based on 7,000 answers
from the managers at medium and C level,
managers and business partners in the field
of human resources in organizations from
more than 130 countries globally. Accord-
ing to the Report in 2016 there is a clear
shift in the direction of setting a priority in
the redesign of the organizations: as much
as 92% of the respondents recognize this
key priority in the field of human resourc-
es.
Thereby “the new organization” accord-