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IРNУTБEРRИVКIEАW

Nicolas Kfuri is an expert for the process of international strategic planning. He
worked as a professor in famous universities in Europe, North and South America.
He is an international consultant of numerous companies. He has citizenship of
Argentina and Italy. Recently as a visiting professor he taught Strategic Management
at the University “American College” in Skopje.

Educational institutions with high
value are required for success

Mister Kfuri, the Macedo- become accustomed and accept N. Kfuri: I am absolutely con-
nian economy is small. What brands from countries such as vinced that Macedonia should
should be the focus of the com- China. Do not forget that only compete in the economy of
panies in order to survive glob- few years ago we were used on knowledge, where the so called
ally? saying that the only Chinese in- “economy of scale” is not so rel-
novation that lasted longer than evant. For this to happen, Mace-
N. Kfuri: Macedonia should seven days is the Chinese wall! donia should invest a lot in the
work on the development of Today we already buy Chinese development of its people, of-
globally recognizable brands. cars (from Chinese brands) in fering them educational insti-
We see a “golden moment” in specific regions of the world, in- tutions with a high value. The
terms of the possibilities for the cluding Europe. beginning of the competition in
brands from flourishing coun- this arena is through a well-ed-
tries to build their presence at You were a consultant in in- ucated labor. Of course, it takes
a global level. The trinity that dustries such as Bertelsmann, a government that supports en-
ruled the world in the past cen- mostly a hardware company. trepreneurs and that provides
tury (USA, Japan, Europe) is Macedonia has some companies economic, political and social
challenged by new global players that mostly deal with develop- security to the country, which
which come from the southern ment of software. Do you see supports investments and risk
hemisphere and the customers some potential in here? taking.

60 May 2016