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Nicolas Kfuri recently taught “Strategic Management” at the University American College Skopje as a visiting professor РУБРИКА
Macedonia should work on I am absolutely convinced that As long as the ownership is not
the development of globally Macedonia should compete in the local and it is German, French,
recognizable brands. We see a economy of knowledge, where the American etc., the most profitable
“golden moment” in terms of the so called “economy of scale” is not part of the business, the best paid
possibilities for the brands from so relevant. Почетокот на натпре- job positions in the company and
flourishing countries to build their варувањето во таа арена е преку the company’s profits will simply
presence at a global level добро образована работна сила be located somewhere else
You were a consultant in the the long run overall. Of course, cal “champions” for the country,
car industry. Usually this indus- certain job positions have been which would be the ones that
try develops in large countries created, however what matters would open the markets for the
such as Germany, France or the most is the ownership of others.
Spain. However, today Slovakia the companies. As long as the
is one of the largest car manu- ownership is not local and it is What do you think about
facturers in Europe. And today it German, French, American etc., the Macedonian MBA students?
is quite similar to Macedonia, a the most profitable part of the
small country with no access to business, the best paid job po- N. Kfuri: The experience from
the sea. What is your advice for sitions in the company and the the lectures of the Macedo-
Macedonia for the future? company’s profits will simply be nian students at the University
located somewhere else. “American College” was very
N. Kfuri: See, the fact that good. I enjoyed the interaction
multinational companies from Again, the only solution is to with them, their desire to learn,
the car industry (or from any build strong global brands. For to research new concepts, and
industry) are located in your this purpose, the three major in- of course, their curiosity, which
country is not a recipe of suc- terested parties should join – the is definitively one of the charac-
cess. How many car manufac- government, in order to be able teristics that distinguishes the
turers with a Slovakian brand do to act as a stopper (in the worst people from Macedonia. It was
you know? Do you know one at case scenario) or as a facilitator my pleasure to be here. It is in-
all? Therefore, the presence of a (ideally), the business commu- deed an international commu-
group of multinational compa- nity should act as an aggrega- nity with students from Mace-
nies in the countries that manu- tor, coordinator and supervisor donia, Greece, Bosnia, Kosovo,
facture cars, by using a specific of the overall engagement of even from the Netherlands.
situation that provides price the industry and finally, the in-
competition in regard to other dividual companies must built Thank you for the interview.
markets, does not mean that the specific brands in their own way.
country will become better in An ideal situation would be for Zoran Jovanovski
the country to identify some lo-
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