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РCУOБRРPИOКRАATE COMMUNICATIONS Grand Prix awards
were no better. Only the agency New Moment New H. Mobile communications
Ideas Company from Belgrade won the Grand Prix Grand Prix – none
statue in the category “Innovative campaigns” for
the campaign “Button for Help”. In this regard, one Golden Drum (two awards)
can say that the agencies from Romania completely Agency: Saatchi & Saatchi – Warsaw, Poland
dominated, followed by the Turkish, the Austrian Campaign name: “Moving Tracks”
and the Polish agencies. Brand: Run With Heart Foundation
According to the valid rules, since 2011 only the Agency: Scholz & Friends – Belgrade, Serbia
marketing and the production companies from the Campaign name: “Can you hear the colors?“
countries of so-called New Europe have the right to Brand: Sonochrome
participation in the “Golden Drum” festival. These
countries include: Albania, Austria, Azerbaijan, Ar- N. New and innovative
menia, Belarus, Bosnia and Herzegovina, Bulgaria, Agency: BBDO Russia Group – Moscow, Russia
Croatia, Cyprus, Czech Republic, Estonia, Finland, Campaign name: “Mortal Timeline”
Greece, Georgia, Hungary, Israel, Kazakhstan, Ko- Brand: INTOUCH Insurance
sovo, Kyrgyzstan, Latvia, Lebanon, Lithuania, Mal-
ta, Macedonia, Moldova, Montenegro, Poland, Ro- Q. Integrated communications (campaign)
mania, Russia, Serbia, Slovakia, Slovenia, Turkey, Agency: McCann Erickson – Bucharest, Romania
Tajikistan, Turkmenistan, Ukraine and Uzbekistan. Campaign name: “ SUNDAY GRANNIES”
Brand: Vodafone
98 November 2015
R. Direct campaigns
Agency: Y&R - Team Red – Istanbul, Turkey
Campaign name: “Vodafone Red Light Application 2.0”
Brand: VODAFONE
S. Digital campaigns (including mobile campaigns)
Agency: Y&R - Team Red– Istanbul, Turkey
Campaign name: “Vodafone Red Light Application 2.0”
Brand: VODAFONE
T. Branded content
Agency: Saatchi & Saatchi – Geneva, Siwtzerland
Campaign name: “THE HIV+ ISSUE”
Brand: Vangardist Magazine
U. Events
Grand Prix – none
Golden drum – none
Silver Drum (two awards)
Agency: Y&R – Istanbul, Turkey
Campaign name: “FATHER‘S DAY - 1 DAY JOB”
Brand: PIERRE CARDIN
Agency: Leo Burnett – Beirut, Lebanon
Campaign name: “Sakker el Dekkene”
Brand: Sakker el Dekkene (Stop the Shop)
V. Public relations
Agency: Saatchi & Saatchi – Geneva, Siwtzerland
Campaign name: “THE HIV+ ISSUE”
Brand: Vangardist Magazine
W. Media
Agency: Y&R - Team Red– Istanbul, Turkey
Campaign name: “Vodafone Red Light Application 2.0”
Brand: VODAFONE
X. Innovative campaigns
Grand Prix – none
Golden Drum
Agency: Y&R - Team Red– Istanbul, Turkey.
Campaign name: “Vodafone Red Light Application 2.0”.
Brand: VODAFONE
