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Grand Prix awards РУБРИКА
A. Film (television, cinema and internet)
Agency: Y&R – Istanbul, Turkey
Campaign name: “Delay”
Brand: PENTAX
Agency: LVOV- Warsaw, Poland
Campaign name: “Last bottle”
Brand: J.A. BACZEWSK
B. Press
Agency: Young & Rubicam – Budapest, Hungary
Campaign name: “Keep Building”
Brand: Lego
C. Outdoor advertising
Agency: Demner, Merlicek & Bergmann – Vienna, Austria
Campaign name: “MINI Traffic Lights”
Brand: MINI
D. Radio
Grand Prix – none
Golden Drum
Agency: GMP Advertising – Bucharest, Romania
Campaign name: “The Auctions”
Brand: Volkswagen
E. Direct communication
Agency: Saatchi & Saatchi – Geneva, Siwtzerland
Campaign name: “THE HIV+ ISSUE”
Brand: Vangardist Magazine
F. Corporate brand identity design
Agency: Instinct BBDO Group – Moscow, Russia
Campaign name: “Create What You Want”
Brand: IKEA
G. Digital communications
Agency: Publicis – Bucharest, Romania
Campaign name: “Street View Test”
Brand: The Automobile Club of Romania
with modest 23 points, and their most important Communications; Golden Drum in the category N.
achievement was the winning of the Golden Drum New and innovative; as well as a nomination in the
award in the categories D. Radio., where there was so called “short list” in the category B. Press.
no Gran Prix award.
If Vodafone won the most desired Grand Prix
In one of the most prestigious categories for best award for the clients – Brand Grand Prix, by win-
video – A (film, TV and online), the Grand Prix award ning 46 points in total, only 2 more than the sec-
was shared by Y&R from Istanbul, Turkey, for the ond-ranked SiammSiamm fashion store and San-
short creative video “DELAY” and the Polish agency sara indie-band, this year the brand Vodafone can
(LVOV) from Warsaw, which made an emotional boast by being completely dominant at the festival.
feature-length video for the campaign “Last bottle” By winning 127 points in total, this year again they
for the client J. A. BACZEWSKI. One of the cam- were the best represented brand by leaving only 65
paigns that attracted the most attention was the points to the second-ranked Vangardist Magazine.
campaign “THE HIV+ ISSUE” of the Swiss branch
of Saatchi & Saatchi from Geneva, which prepared Last year many awards were won by the agen-
an innovative and controversial project for the Aus- cies from Albania and Serbia, while Publiciss and
trian magazine “Vangardist Magazine”, in regard to New Moment from Skopje brought 3 statues in Mac-
awareness-raising about HIV/AIDS. This provided edonia as well. This year, the Macedonian agencies
them Grand Prix award in the category E. Direct returned from the Golden Drum festival with no
statues, and the agencies from the Balkan region
November 2015 97
