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РУБРИКА
(photo: “businessfundingshow”)
system, they decided to start their insti- paign, the amount of funds that should
tution through the crowdfunding system. be raised and in what portions. The prob-
They created a base of supporters among lem should be presented through a story,
their friends, who further on spread the through the motivation of specific per-
campaign for fundraising through the so- sons, rather than through the abstract
cial media, and in a short time they man- model of project proposal. The message
aged to raise enough money to open the that explains the purpose and the use
public space and to start the realization of the money must be clear, precise and
of their mission and program activities. communicated by respecting the rules of
Barely two years later, Jatka is the most the Internet as a medium. The campaign
popular new space in Prague. must have a strong beginning, on the ba-
sis of an already existing community of
The vast advantage of the crowdfund- supporters, representatives and friends
ing system is that from the very begin- who will further spread the words about
ning it creates its dedicated audience, so the good idea. The campaign must be
there is no need to prove to anyone the clear and transparent, it must show the
purpose of its existence and the meeting short-term results and it must contain
of the cultural needs of a specific cat- very specific data. It must be presented
egory of citizens. Second, the model pre- through an appropriate Internet plat-
serves the autonomy of the organization. form, which will be a strong partner in
Crowdfunding organizations do not have the whole story.
to make unhealthy compromises and ad-
justments to someone’s priorities and cri- Our scene is far from such a funding
teria, they decide on their own programs model, although I know many projects
and do not have to be subjected to any- that could be funded in this manner, es-
one’s influences. pecially many new public areas for which
a clearly expressed need and idea already
Still, in order to be successful, the exists. However, instead of their actors to
crowdfunding model must adhere to be entrepreneurial and innovative, they
some established principles. Fundraising rely on the old political connections and
must be in a form of a campaign, with lobbying at the top, rather than on the
clearly set goals and achievements. One multitude of citizens.
must consider the duration of the cam-
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