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РCУOБRРPИOКRАATE COMMUNICATIONS                                         Special awards

                                  Мирослав саздовски                   “tartini award”, best independent agency – GMp advertising

                                                           @MirkoSlav  “Golden rose”, best agency – McCann//MrM romania

NOTHING NEW FROM                                                       “Golden net”, best agency network – YoUnG & rUbiCaM
“NEW EUROPE”
                                                                       “brand Grand prix”, most award-winning brand – Vodafone

                                                                       “Good Cause Grand prix”, agency with the greatest
                                                                       contribution in social charity campaigns – Cheil poland

                                                                       “Golden watch”, campaign of the year (two awards)
                                                                       Creative Director: ayse aydin
                                                                       Campaign name: “Vodafone red light Application 2.0”
                                                                       Agency: y&r Team red – Istanbul, Turkey

                                                                       Creative Director: Jason romeyko
                                                                       Campaign name: “ThE hIV+ ISSUE”
                                                                       Agency: Saatchi & Saatchi Switzerland, geneva – Switzerland

                                                                       award “Virtuoso”
                                                                       best cinematography and craft in film
                                                                       Director of photography: Marcin Koszałka
                                                                       Campaign name: “lAST boTTlE”
                                                                       Agency: lowe – lVoV, Poland

                                                                       best illustration
                                                                       Design studio: Zoo – Istanbul, Turkey
                                                                       Campaign name: “Vodafone Coverage”
                                                                       Agency: y&r Team red – Istanbul, Turkey

U nder the motto “Transformation, lib-                                 awards, hence the festival was held without the
                   eration and creative culture”, this                 usual surprises.
                   month in Portoroz, slovenia, the most
                   successful marketing and advertising                   For the most important Grand Prix award, net-
                   agencies, production and design hous-               work of the Year, Young & Rubicam and McCann
es, and of course their clients, once again gathered                   erickson simply regained their positions from last
for the 22nd advertising festival “Golden Drum”.                       year. Last year’s runner up Young & Rubicam won
although it is one the most renowned festivals of                      the award this year with 183 points, while mccann
the promotional industry, this year the agencies                       erickson which won last year’s Grand Prix, this
from central and southeast europe showed little                        year was ranked second with 111 points. As an indi-
progress compared to last year and practically re-                     vidual champion, once again the Romanian branch
peated everything that we saw last time. Last year,                    of mccann erickson emerged, it also won one
mostly the independent agencies offered creative                       Grand Prix award, three Golden Drum awards and
content whose novelties overshadowed even the                          even six silver Drum acknowledgements, whereby
most experienced agencies, something that lacked                       it won 93 points, which was sufficient to conquer
this year. Nothing new or spectacular happens                          the award Golden Rose as the best agency, regard-
and this is also supported by the fact that almost                     less of whether it comes from a network or not. The
the same agencies and networks won this year’s                         honor of the independent agencies was defended
                                                                       by GmP advertising, which won the Tartini award

96 November 2015
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