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INTERVIEW

                                                                              to becoming a values-based leader.

                                                                                    Another best-selling book of yours
                                                                              is: “Becoming the Best: Build a World-
                                                                              Class Organization Through Value-
                                                                              Based Leadership”. What are the key
                                                                              lessons from this book?

After I become my best self I need to develop a best                             H. Craemers: Now, once I become
team, I need to be a best partner to my suppliers,                            my best self, which is how I start with
to my customers, to everybody that I interact with.                           the second book, I say OK, now, de-
I am not going to focus on transactions, I am going                           velop a world class organization that
to focus on developing relationships that are win-win                         is a value-based organization. After I
                                                                              become my best self I need to develop
                                  you are very accomplished, you’ve ac-       a best team, I need to be a best part-
                                  complished a lot of things, how did you     ner to my suppliers, to my customers,
                                  get in the position you are in? And peo-    to everybody that I interact with. I am
                                  ple will usually say, well I worked hard    not going to focus on transactions, I
                                  and I have a certain skill sets. And I re-  am going to focus on developing rela-
                                  mind them, well you may have worked         tionships that are win-win. I am going
                                  hard and you may have had skill sets        to focus then on becoming the best in-
                                  but let’s not also forget a couple of oth-  vestment, because I do need to gener-
                                  er things that helped you. Maybe luck,      ate a return for the investors who in-
                                  maybe timing- being in the right place      vest in my company. Then I stop and
                                  at the right time, maybe there is a spir-   say, well, if I become my best self I am
                                  itual dimension and there are gifts you     becoming a value-based leader, if I de-
                                  have been given that you are supposed       velop and I become a best team, a best
                                  to use to the best of your talents, and     partner and a best investment then I
                                  I think that people realize that there      am starting to develop a value-based
                                  are a lot of different things other than    organization. But am I done? No, I am
                                  themselves that are involved in this,       almost done but before I am done as a
                                  and that it’s not about them, it’s about    value-based leader I have to step back,
                                  the team.                                   and whether I am in Macedonia or in
                                                                              the US, I have to look around the world
                                      So then I conclude, leadership is not   and say – wait a minute- there is a lot
                                  a destination, it’s a journey – you can     of issues in the world. There is global
                                  get better each and every day – so I tell   poverty, there are global healthcare is-
                                  executives- if you can become a little      sues, there is the digital divide, there
                                  more self-reflective, a little more bal-    are issues with the environment. Each
                                  anced, develop some true self-confi-        of us has a moral responsibility in
                                  dence, have enough genuine humility         some way to make the world a better
                                  to understand every person is impor-        place and I add to that, wait a minute-
                                  tant, then I think you are on the road      there really are five bests – best self,
                                                                              best team, best partner, best invest-
                                                                              ment and I got to be socially respon-
                                                                              sible, I have to make a difference, and I
                                                                              call that becoming a best citizen.

                                                                                      You mentioned self-reflection.
                                                                              What are the questions you ask your-
                                                                              self on a regular basis?

                                                                                 H. Craemers: Some leaders will ask,

26 November 2015
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