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CORPORATE COMMUNICATIONS
Miroslav Sazdovski
@MirkoSlav
CANNES LIONS 2016
THE FUTURE HAS
ALREADY ARRIVED
“Black Friday” is the day after specialized in sale of equipment for
“Thanksgiving” (the last Thursday in camping, sports, stay in nature, and
November) which informally in the in general for sale of equipment which
United States represents the most im- will be used in external conditions, de-
portant day for the retailers. The con- cides exactly for “Black Friday” to close
sumption fever is accompanied by nu- its stores in order to offer the citizens
merous discounts, packages, and many an alternative to use their day in na-
shops open early in the morning, some ture? Then you get a campaign which
open even late in the evening. What deserves a Grand Prix “Titanium Lion”
would happen when a chain of shops, in the most prestigious creativity fes-
tival “Cannes Lions”. The campaign
#OPTOUTSIDE belongs to the Agency
VENABLES BELL & PARTNERS for
their client, the chain of shops “Rei”.
Through this innovative and unusual
project, they managed to create great
support from the public, from the me-
dia, from the consumers, wherewith
they provided attention and free pro-
motion of the brand “Rei”.
This year’s creativity festival “Cannes
Lion” showed the trends that dominate
in the marketing and advertising mar-
ket. The use of the most modern tech-
niques such as: applications, internet
social networks, even the use of virtual
reality, although they are still in their
initial stage, they precisely predict the
course of the marketing industry. If
this is supplemented by the emphasiz-
ing of social responsibility, promotion
of equality, ecology, acceptance, and
promotion of diversity, etc., one can
conclude that the “millennials” are
“mainstream” already. Hence, in the
category “Cyber”, the Grand Prix award
belonged to J. WALTER THOMPSON
92 July-August 2016
