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Winners of the festival of creativity РУБРИКА
Kans Lyons for 2016

from Amsterdam for the great project “The CREATIVE EFFECTIVENESS
next Rembrandt” which stipulates the use of “MONTY‘S CHRISTMAS” - ADAM&EVEDDB
the most modern digital tools through which London, United Kingdom
the specialized software scans and analyzes
all Rembrandt’s paintings, and through a loga- CYBER
rithm learns the painting technique with the “JUSTINO” – LEO BURNET
same (similar) aesthetic. The final project of Madrid, Spain
the entire campaign is a new painting (not a
reproduction, but an entirely new one), por- “THE NEXT REMBRANDT” – J. WALTER THOMPSON
trait by Rembrandt for which even the greatest Amsterdam, The Netherlands
painting experts claim that it is almost impos-
sible to recognize that it does not belong to the DESIGN
author himself. Through this campaign the “LIFE IS ELECTRIC” - DENTSU INC
financial conglomerate ING supports the dis- Tokyo, Japan
pute about the opportunities of the new tech-
niques, the collection of data, and increases DIGITAL CRAFT
its social responsibility. The project of LOCK- “BECAUSE RECOLLECTION” - 84
HEED MARTIN, which is one of the greatest Paris, France
manufacturers of equipment for space travel
in the United States, also combines the new DIRECT
trends. Namely, in order to redirect the pub- “THE SWEDISH NUMBER” – INGO
lic attention towards the opportunities of Stockholm, Sweden
space technology, the Agency McCANN from
New York created a campaign where the win- FILM
dows of a normal school bus are replaced by “SHOPLIFTERS” - ADAM&EVEDDB
sophisticated screens which, by means of the London, United Kingdom
most modern virtual reality techniques, they
form an environment which creates a feeling FILM CRAFT
in children that the bus is driving on the sur- “UNDER ARMOUR PHELPS” – DROGA5
face of Mars. The project became an attraction New York, United States of America
in the United stated, and LOCKHEED MARTIN
obtained appropriate attention for the space GLASS
program “Travel to Mars”. “6 PACK BAND” – MINDSHARE
Mumbai, India
An interesting campaign titled SEA HERO
QUEST was prepared for DEUTSCHE TELEKOM GRAND PRIX FOR GOOD
by SAATCHI & SAATCHI from London, how- “IVINE AND PILLOWS” - 180LA
ever some national media published that the Santa Monica (LA), USA
creative team of “Publicis” from Macedonia
also participated in this campaign, and they INTEGRATED
are part of SAATCHI & SAATCHI’s network. “HOUSE OF CARDS - FU 2016” – BBH
The campaign is a creation of a mobile game New York, United States of America
through which data are collected about the
ways people recognize and react to specific oc- MEDIA
currences, the way they move and focus, and “MCWHOPPER” – Y&R DIGITAL
similar behaviorism information which are Auckland, New Zealand
later on statistically processed and important
information are found, required in the medi- MOBILE
cal research about the fight against dementia. “NYT VR” - T BRAND STUDIO
The size of the collected information has such New York, United States of America
great proportions whereby with use of conven-
tional tools, the scientists will need hundreds OUTDOOR LIONS
of years to get to the same statistical data. For “BREWTROLEUM” - COLENSO BBDO
this campaign SAATCHI & SAATCHI won nine Auckland, New Zealand

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