Page 5 - Bottega

INTERVIEW

Zlatko Kocev: We are mainly focused on
consumers who love Italian food, but
also on all those who have refined taste
and want to try something different. In
our store we selflessly dedicate time
and attention to every customer who
wants to know more about any of the
products. To our great satisfaction, the
circle of consumers is expanding, among
all age groups, mostly by word of mouth
about a positive personal experience
Zlatko Kocev

retail where we pay attention to every Are you satisfied with the start of
single consumer, but also to events and the business?
promotions dedicated to Italian food and
culture. We also work with professionals Dragan Lazarov: It is said that every
in the food segment, who offer our beginning is difficult, but we will say that
products, in order to ensure complete everything is easier when you do it with
and accurate information. In recent love and pleasure. Every new customer is
years there has been an upward trend in a great success for us, because we build
the popularization of authentic Italian long-term strong relationships based on
food, and once you discover the true the inexhaustible story of Italian food.
taste of Italy, you remain committed for At the same time, we set new standards
a lifetime. For this mission of ours we in the quality of Italian food available in
have great support from the partners our country. This is our passion which is
from Italy, as well as from the Italian not guided by purely lucrative goals, but
business associations in our country. is a way of life.

What you are doing is also a kind of What are your plans for the future?
promotion of Italian culture.
Zlatko Kocev: We are constantly
Marjan Nikolov: That is one of our thinking and working on the introduction
long-term goals and an essential part of new products and increasing the
of our work. We must emphasize that number of places where they can be
we have great support from the Italian tasted. All plans for the future are
Embassy, for which we are very grateful. aimed at expanding the offer in all food
Our upgrading and learning does not segments. New distribution channels
stop, so we are constantly looking for combined with promotional campaigns
novelties and new flavors by visiting and events are a way to meet our supply
manufacturers, fairs and events in Italy. expansion goals. The beauty of our
We transmit all that knowledge and work is that we have endless space for
selflessly share it. We have planned two creativity.
big events for this summer and we will
continue in that direction by organizing Thank you for the interview.
unique events and campaigns in order to
make even greater promotion of Italian
food and culture. Zoran Jovanovski

70 June 2021