Page 3 - Bottega

INTERVIEW

Marjan Nikolov: We chose the concept of Bottega
because we want to bring and promote distinctive
products. Every region, city and village in Italy has its
typical products, and our goal is to have as many of
them as possible in our store. Before importing each
product, we choose and taste it ourselves, which
means that the entire offer we have has been carefully
selected. We make every expansion of the offer in the
same way

Marjan Nikolov

Dragan Lazarov: We pay a lot of attention and
seriously invest in education and promotion,
all in order for consumers to get acquainted
with the origin and characteristics. As we have
pointed out, we do this directly in retail where
we pay attention to every single consumer,
but also to events and promotions dedicated
to Italian food and culture. We also work with
professionals in the food segment, who offer
our products, in order to ensure complete and
accurate information
Dragan Lazarov

are unique in our offer and approach. long tradition of proven quality. Here
I would single out “Cavalier Umberto
How do the products in „Bottega del Boschi” from Parma, from where we
Gusto“ differ from what is similar and have the largest selection of delicacies
can be found elsewhere? that are constantly recognized and
awarded in Italy and worldwide. Thanks
Marjan Nikolov: We chose the to their openness and commitment to
concept of Bottega because we want to the cooperation with us, we have the
bring and promote distinctive products. opportunity to enjoy top delicacies in
Every region, city and village in Italy has our country, too. We have the same
its typical products, and our goal is to approach with the additional products
have as many of them as possible in our we offer, such as pasta, sauces, wine,
store. Before importing each product, etc., which complement the offer in
we choose and taste it ourselves, which order to complete the story.
means that the entire offer we have has
been carefully selected. We make every Who are the main consumers of
expansion of the offer in the same way. “Bottega del Gusto” products?
At the same time, when selecting, we
are careful that our market is receptive Zlatko Kocev: We are mainly focused
to each product and that it meets the on consumers who love Italian food, but
needs of consumers. All products are also on all those who have refined taste
from top manufacturers in Italy with a and want to try something different.

68 June 2021