Page 4 - Bottega

INTERVIEW

DUE TO THE PANDEMIC, CUSTOMERS ARE INCREASINGLY
LOOKING FOR SAFE AND NATURAL PRODUCTS

Today we export our products to Europe, USA,
Canada and some Asian countries and as well to
Macedonia, of course!
The export quota is growing and we hope to
make our products known all over the world. Due to
the pandemic, customers are increasingly looking for
safe and natural products. In this period we have had
a strong increase in sales of products pre-packed and
sliced.

Your company has a long history. Tell us
something about it.

It all started thanks to my great-grandfather
Lorenzo Boschi, owner of the company Cavalier Umberto Umberto and his wife Rosa in 1922.
Boschi
From then on the company and the customers
have always grown. Next year we will be 100 years old
and we will organize many events to celebrate the
Mr. Lorenzo Boschi you are the young owner centenary.
of the company Cavalier Umberto Boschi. Could you
tell us a little bit about the company and its products?

Cavalier Umberto Boschi has been producing
salamis and hams in Parma for four generations. We
still follow the recipes I learned from my grandfather
and father, but with the help of modern technology.
With commitment and passion, our goal is to produce
the best cured meats in Italy.

Dealing with the exports, where are these
products being sold around the world? Did Covid 19
pandemic affect the sales?

In our store we selflessly dedicate time We are also open for cooperation with
and attention to every customer who anyone who is interested in these
wants to know more about any of the products.
products. To our great satisfaction, the
circle of consumers is expanding, among When it comes to delicacies from
all age groups, mostly by word of mouth abroad, it often requires subtle education
about a positive personal experience. Of of consumers.
course, the biggest segment of our work
is the wholesale to selected customers - Dragan Lazarov: We pay a lot
restaurants that have a specific offer in of attention and seriously invest in
which we fit and complement it. We build education and promotion, all in order
an open and friendly approach with all for consumers to get acquainted with
our clients with whom we are constantly the origin and characteristics. As we
looking for new ways of promotion. have pointed out, we do this directly in

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