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РУБРИКА

                                                                                                                                                        of a company, as well as on the en-
                                                                                                                                                        tire market where it functions. This
                                                                                                                                                        year we believe that there will be
                                                                                                                                                        more visitors from the region as
                                                                                                                                                        well.

                                                                                                                                                               At the end of this interview
                                                                                                                                                        I would like to ask you a specific
                                                                                                                                                        question about human resource
                                                                                                                                                        management. What is the best way
                                                                                                                                                        to measure the engagement of the
                                                                                                                                                        employees in a company?

                                                                                                                         (photo: Economy and business)     H. Lozanoska: There are spe-
                                                                                                                                                        cialized methods of measurement
   H. Lozanoska: During the two conference days there would be diverse                                                                                  of the engagement of employees
profiles of lecturers, in order to meet all tastes. The general managers of                                                                             wherewith the current state and
human resources from famous companies will share their experiences by                                                                                   the organizational culture in the
presenting good practices. Some of the companies include KLM Airlines                                                                                   company are scanned. Usually the
from the Netherlands, Titan Group (Greece), Rimac Automobili (Croatia),                                                                                 low level of engagement alarms
Hranilnica (Slovenia), KEP Trust (Kosovo)… The other group of lecturers                                                                                 about the existence of drawbacks
includes academicians who will convey the theoretic novelties, trends and                                                                               in the internal management, in the
researches from the International Faculty City College at the Sheffield                                                                                 change management or a drawback
University, from the Faculty of Economics of Ljubljana (Slovenia) and from                                                                              of the required working conditions.
the University American College Skopje, while the third group of speakers                                                                               Such methods are applied depend-
which will provide a wider dimension at the event are the excellent speak-                                                                              ing on the needs and the specifics
ers of leadership such as Steve Cockram from GiANT Worldwide (United                                                                                    of the operation of the companies,
Kingdom), Gwyneth Letherbarrow Feelgood Coaching and Consulting (Aus-                                                                                   and the need was mostly felt in spe-
tria), and Brane Gruban, Dialogos, Strategic Communications (Slovenia),                                                                                 cific industrial branches with an
and in an inspiring way they will address the trends in the creation of top                                                                             increased fluctuation of employees,
leaders… At the same time we have a special surprise for the attendants                                                                                 whereby external associates/con-
from our world famous talent Simon Trpceski, who we invited in order to                                                                                 sultants are engaged, and they are
share with us his vision of building a successful career and superior suc-                                                                              specialized for the performance of
cess in the world.                                                                                                                                      the measurements or the research
                                                                                                                                                        is conducted internally by the hu-
       What structure of visitors do you expect at the Conference? Is it in-                                                                            man resource department. The
tended only for experts specialized for human resource management or                                                                                    goal of these activities after the
the contents of the Conference are also welcome for the top managers of                                                                                 performed measurements is for the
the companies?                                                                                                                                          employer to undertake activities for
                                                                                                                                                        improvement of the conditions, the
   H. Lozanoska: Every manager at any position is simultaneously a manag-                                                                               employees should see visible effects
er of human resources, and the more he expands knowledge and becomes                                                                                    and positive changes which will ini-
more skilled in human resource management, he personally increases                                                                                      tiate improved relations, closer co-
the chances to build more successful career. Most frequent visitors to our                                                                              operation and better working envi-
events are primarily the colleagues from the departments of human re-                                                                                   ronment. This acts on the creation
source management in the companies which want to follow the trends in                                                                                   of more trust among the employ-
their profession, as well as the students who upgrade in this field, however                                                                            ees and cooperation for promotion
increasingly more the new generations of leaders who want to keep up                                                                                    of the conditions at the employer
with the new trends in leadership and in building human capital in the                                                                                  against the undesirable situation to
company. All the professionals who want to hear about the new trends in                                                                                 search the solution at another em-
leadership and what it takes to be successful in the working environment                                                                                ployer.
which primarily is a network of people, and a need to know many social,
psychological, economic, organizational and other aspects of the reality                                                                                                                    Kirko Boshkoski

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