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GRAND PRIX AWARDS CORPORATE COMMUNРICУAБTРIOИNКАS
Agency:New Moment New Ideas – Belgrade, Serbia The agency Leo Burnett from Beirut for the
Campaign name:“Run For Peace” needs of the nongovernmental organization KAFA
Brand:Nike Running Club in the busiest square in the city, set a scene of a
photo shoot of a just married couple, an older man
U. Public relations and a ten year old girl. This event represents the
Agency:Publicis Romania – Bucharest, Romania basis of the campaign titled “Enough Violence and
Campaign name:“Bernie Speed Test” Exploitation” through which the non-governmen-
Brand: ARCUB/Bucharest2021 tal organization tries to attract the public atten-
tion towards the legal possibilities for exploitation
V. Media of young girls and forcing them into premature
Agency:Publicis Romania – Bucharest, Romania marriages. Taking into consideration that it is a
Campaign name:“Back Home Screens” matter of the busiest square, this photo shoot was
Brand: OPPO seriously condemned by the accidental (and not
so accidental) passers-by, which later on became
W. Use of local spirit a media attraction and directed the public inter-
Grand Prix – there is no est towards the legal solutions in the country. This
Golden Drum campaign by Leo Burnett from Beirut won one of
Agency: Friends –Moscow, Russia the most prestigious Golden Drum awards, the
Campaign name:“Friends Moscow” award for biggest contribution in the general good
Brand: Google Russia “Good Cause Grand Prix Award“.
X. New and innovative The Slovenian Advertising Chamber, as the or-
Grand Prix – there is no ganizer and host of this festival, in order to point
Golden Drum (three awards) out the participation of the so called Adriatic re-
gion, introduced two special awards “Golden Drum
Agency: Saatchi & Saatchi – Skopje, Macedonia Adriatic Award“ for an individual solution and for
Campaign name:“Sea Hero Quest” a complete campaign. For these special awards,
Brand: Deutsche Telekom participants can be only agencies which are reg-
istered in the countries which come from Former
Agency:Voskhod – Moscow, Russia Yugoslavia, that is, from Slovenia, Serbia, Monte-
Campaign name:“Listen to me” negro, Bosnia and Herzegovina, Croatia, Kosovo
Brand: Ural Music Night Festival and Macedonia. The campaign ”Sea Hero Quest“
of the Macedonian agency “Saatchi and Saatchi”,
Agency:Demner, Merlicek& Bergmann – Vienna, which as we mentioned in the beginning, won a
Austria significant result in the overall festival, won the
Campaign name:“Animal Detecting Billboards” two “Adriatic” awards. In addition, Dushan Drakal-
Brand: BMW Night Vision System ski from Macedonia, the longtime regional creative
director of “New Moment, New Ideas”, became a
the acquired points of its subsidiaries, received by member of the “Hall of Fames” at the festival due
winning the statues. Again the biggest contribution to the exceptional creative career and the numer-
for this success by the McCann Worldgroup) comes ous won awards in important festivals of creativity.
from its subsidiary in Romania, which won one
grand prix, three gold and four silver statues. Still, According to the applicable rules, from 2011 the
this was not enough for McCann Romania to win right to participate in the Golden Drum festival be-
the award Golden Rose Award, which is an award longed only to the marketing and production hous-
for an agency which has won the most points from es which come from the countries of the so called
statues, regardless of whether it comes as part of New Europe. This includes: Albania, Austria, Azer-
a network or not. With 109 points won, this award baijan, Armenia, Belarus, Bosnia and Herzegovina,
was taken from their fellow citizens from Bucha- Bulgaria, Croatia, Cyprus, Czech Republic, Estonia,
rest, Publicis Romania, wherewith the domination Finland, Greece, Georgia, Hungary, Israel, Kazakh-
of the Romanian agencies was once again con- stan, Kosovo, Kyrgyzstan, Latvia, Lebanon, Lithua-
firmed. After a one year break, the honor of the nia, Malta, Macedonia, Moldova, Montenegro, Po-
independent agencies, the ones which are not a land, Romania, Russia, Serbia, Slovakia, Slovenia,
part of a network, was once again defended by the Turkey, Tajikistan, Turkmenistan, Ukraine and Uz-
agency Voshkod from Russia, which won 83 points bekistan.
and won the award Tartini Awards for best inde-
pendent agency, and their campaign “Sing with
me“ of the brand Ural Music Night, with 68 points
won, brought them the award “Brand Grand Prix
Award“ for most awarded brand.
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