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lifestyle
RETRO CHARM WITH MODERN ENERGY
NEW ADVERTISING CAMPAIGN FOR
BITSIANI FALL/WINTER 2016
The charm of retro men and the atmosphere of campaign this season, and as a new and particularly
the 60s in combination with modern elements interesting place in the city, we chose the restaurant
and the dynamics of the present everyday life FOUR, part of the recently open Park Hotel & Spa,
is the topic that Bitsiani’s story rests on this whose impressive interior and mixture of warm colors
season. In the scenario of the campaign for and sophisticated pieces of furniture is an excellent
fall/winter 2016 we have a modern man who knows how supplement to the concept for the season.
to enjoy life and who does everything with a style. Fashion Group has a constant team of associates it trusts
Bitsiani’s collection is intended for the men who like to and it considers that together with its associates, it gets
pay attention to their appearance, who follow the trends, the best of everything, so for this reason this photo
however at the same time they want to be unique and shoot is made by the photographic duo Ani Dimi, the
capture their uniqueness through clothes and their model is Andrej Klincharov, and Maja Sazdanovska was
combination. responsible for the makeup and hairstyles.
Dark blue and earth tones are dominant in the fall/winter Bitsiani’s campaign for fall/winter 2016 is the last of
2016 collection, the cuts and shapes are strict and usually several campaigns, editorials and catalogues which
tight-fitting. The patterns and prints express a playful Fashion Group produces for different advertising
appearance, however for the ones who prefer simplicity, purposes. Although the cooperation with the original
there are monochrome pieces. Typically of Bitsiani, every houses of the brands it represents is constant, the
combination is supplemented and enriched by fashion national talent and quality should be constantly
accessories such as pocket handkerchiefs, shawls, supported in order to be expressed and to supplement
scarves, ties, hats, etc. the positive image of each fashion brand which is part
As the most appropriate location for the topic of the of the group.
November 2016 Biljana Radevska-Grujovska
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