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ОРInУtПhБeШfРocИТusЕКСАТВО

A confused person is not a creative person. Only                            with a high rate of unemployment.
a free-minded and motivated person is a creative                               However, now this is a past which
person. In this regard it is worth to point out the
interpretation of the already deceased Robert F.                            should teach us that in large enterprises
Kennedy, who, among other things, would point                               with Macedonian capital, the employ-
out: “Some people see things as they are and they                           ees with entrepreneurial spirit should
wonder why. I dream of things as they have never                            be able to express their knowledge and
been and I wonder: WHY NOT?”                                                their motives, they should get manag-
                                                                            ing positions if this is necessary, or in
                                systems were changed (from planning         other words, they should feel “impor-
                                to a market management). Let me be          tant” in the organization itself, which
                                clear, the problem refers to the think-     is excellent for their level of internal
                                ing of specific number of managers of       motivation which undoubtedly leads
                                the factories at the time. After 1990       to creativity. Moreover, I’m convinced
                                they forgot to realize the good opportu-    that their knowledge and energy would
                                nities to activate the internal entrepre-   provide more growth and development
                                neurs - entrepreneurship. They forgot       of the markets. Otherwise, remember
                                that only the enterprises or their man-     well, if the existing managers do not
                                agers who constantly learn, change          enable the system to freely express the
                                or adjust to the competitive battles in     innovative spirit (creativity), thereby
                                the market are the ones who succeed         encouraging entrepreneurial behav-
                                in a market-oriented economy. On the        ior of their employees, then the large
                                other hand, Peter Drucker as early as in    domestic enterprises will be engaged
                                1985 pointed out: “entrepreneurship is      in the bureaucratic structure and this
                                an equal characteristic, both of private    will lead to destruction as it happened
                                and public, and of economic and non-        in many case in the past two decades.
                                economic enterprises and profit and         Therefrom, a question is asked: How
                                nonprofit organizations”.                   should we be creative?

                                    After 25 years, if in at least one in-     Namely, in most analyses and re-
                                tellect, of course of the 20%, a dis-       searches it is said that the greatest
                                agreement with such thesis by Drucker       treasure of every country is the cre-
                                emerges, then for a long time we would      ativity of its individuals. If this is so,
                                have the status of a developing country     than I would say with certainty that
                                                                            the greatest creativity emerges in a
                                                                            well-organized surrounding. Practi-
                                                                            cally the bad organization leads to
                                                                            confusion and wasted time. Remem-
                                                                            ber: a confused person is not a creative
                                                                            person. Only a free-minded and moti-
                                                                            vated person is a creative person. In
                                                                            this regard it is worth to point out the
                                                                            interpretation of the already deceased
                                                                            Robert F. Kennedy, who, among other
                                                                            things, would point out: “Some people
                                                                            see things as they are and they won-
                                                                            der why. I dream of things as they have
                                                                            never been and I wonder: WHY NOT?”
                                                                            For that reason, my dear friends, if
                                                                            we do not change quickly enough, we
                                                                            would miss numerous opportunities.
                                                                            I consider that the change implies
                                                                            breaking the rules which were already
                                                                            used to achieve their goal. Maybe I’m
                                                                            wrong. It remains to be seen.

60 November 2016
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