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events

Brane Gruban, Dialogos, d.o.o., Ljubljana
ABC* (Accredited Business Communicator, Los Angeles, 1997)

No surprise: sinking engagement?
“Can you really imagine a football team winning, if only two out of eleven players
are fully striving for the victory, seven of them as paid professionals don’t really care
too much what the score will be, while two of them even play for the opposite team
and score auto goals!? But that is exactlywhat we experience worldwide, as the the
level of employee engagement is surprisingly low!”

prof. dr. Jaka Vadnjal, Associate professor at GEA College, dean

Soft-skills: Dynamic combination of cognitive and meta-cognitive skills,
interpersonal, intellectual and practical skills and ethical values. Soft-skills help
people to adapt to the present circumstances and behave in a positive way so that
they can efficiently cope with every day challenges of professional and everyday life
(Duncan in Dunifon, 1998).

Chris Liassides, Academic Director

Gamification is the process of taking something that already exists – a website,
an enterprise application, an online community – and integrating game mechanics
into it to motivate participation, engagement, and loyalty. Gamification takes the
data-driven techniques that game designers use to engage players, and applies them
to non-game experiences to motivate actions that add value to your business. When
people hear gamification, they envision games created for a business purpose. But
gamification is not about creating something new. It is about amplifying the effect
of an existing, core experience by applying the motivational techniques that make
games so engaging. When you gamify high-value interactions with customers,
employees, and partners, you drive more sales, stronger collaboration, better ROI, deeper loyalty, higher customer
satisfaction and more.

Darko Petrovski, MSc./MBA
Secretary General of the Macedonian HR Association

Employers demand diverse portfolio of competencies besides the good command
of the professional body of knowledge from candidates. Soft skills are important
for the employability of graduates/young employees. Soft skills development is still
lagging in the educational system curricula, thus universities need to include them
during the classes, exercises and workshops. Employers should open the doors
for different internship, apprenticeship and traineeship programs to support the
competencies development of scholars and students. Students/young employees should be motivated to develop
their competencies in order to increase their employability.

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