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“Obama was born in the United States, point.“ – short closure of the                                               The reporters unsuccessfully try to ask the republican candidate questions
“birther” speculation which was imposed as one of the most important at                                            at the great press-conference at the opening of “Trump International
the press-conferences of the presidential candidate Donald Trump.                                                  Hotel”.

                                                                         photo: (http://images.onset.freedom.com)                                                                                     photo: (http://www.politico.com)

tion – the presidential candidate, are a                                                                           the topic “birther” and the possible
novelty in terms of a communications                                                                               option for complete closure of this is-
doctrine. Donald Trump does not try                                                                                sue. The tension is carefully extended,
to win the media. On the contrary, he                                                                              so the public attention is fully occu-
treats the journalists insolently and                                                                              pied by the result of the press con-
rudely, he humiliates them, however                                                                                ference. With the delay of one hour,
he constantly provides them with con-                                                                              Donald Trump appeared on the scene
troversies which feed the need of at-                                                                              and almost all relevant media started
tractiveness of the media.                                                                                         a live broadcast of his speech. In his
                                                                                                                   introduction which lasted about ten
   On September 16, Trump’s team                                                                                   minutes, he reviewed the successful-
scheduled a large press-conference                                                                                 ness of the opening of the new hotel,
in Trump’s recently open new hotel,                                                                                thereby boasting about his success as a
“Trump International Hotel” in Wash-                                                                               businessman taking into consideration
ington, where it was announced that                                                                                that the hotel was completed ahead of
the now almost forgotten “birther”                                                                                 time. This was followed by the speech-
issue will be completely clarified. Al-                                                                            es of veterans, military heroes, army
though it is not current at the mo-                                                                                officials on the scene, who “endorse”
ment, this issue still represents the                                                                              Trump on the scene, boasting his po-
basis of the political habitus of the                                                                              litical option and all of this was broad-
Republican candidate and it is one of                                                                              cast live before a massive public pres-
the turning points of his political ca-                                                                            ence for the event. At this moment the
reer. Through the social networks and                                                                              media understood that they are part of
the new digital media, a tension is cre-                                                                           a thought-out scenario to occupy the
ated about the possible outcome of the                                                                             media space, and part of them stopped
press-conference, and the numerous                                                                                 the live broadcasting, and after this
national, cable and satellite channels                                                                             Trump on the scene shortly stated that
live broadcasted the event. Most of                                                                                Barack Obama was born in the United
them were guided, and they accepted                                                                                States, period. Then he added that this
the challenge to monitor the land-                                                                                 black campaign (“birther”) was started
ing of Donald Trump with his private                                                                               by the administration of Hillary Clin-
air-plane, and to follow his way to the                                                                            ton as early as 2008 when the two of
key press-conference. The hall of the                                                                              them were rivals within the Demo-
new hotel was broadcast live where                                                                                 cratic Party. Logically the game ended
the conference was supposed to take                                                                                without a possibility for questions, and
place, and many reporters and jour-                                                                                the tour through the hotel which he
nalists analyzed the past positions of

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