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РDУIGБITРAИLКCАOMMUNICATIONS
Дарко Булдиоски
@darko156
newmedia.mk
Chat applications are already
greater than social networks
The battle has become seriously tense. Who will manage to dominate in the seg-
ment where it seems that we are all moving the near future?
Have you ever heard about We- for SMS messages on specific markets. The
Chat? No, it is not WhatsUp, idea to save money and to enable facilitated
it is not Messenger from Face- communication today is much further than
book, nor Viber, and the least simple money saving, it is rather a lifestyle,
it is the new Allo by Google. a basic need and part of the functioning
It is a chat application launched in 2011 in which is an essential component required
China. Five years later this application has for the functioning of most of us.
hundreds of millions of users, mostly in
China, of course, however through the ap- For some time already the whole world
plication these users can do a lot more than speaks that these applications i.e. services
what we consider daily routine by using the in particular are the future of communica-
other chat applications. tion, and for this reason the battle in this
field has become more fierce. Everyone tries
Why is WeChat important? It is simple, to get as better position as possible and to
everyone, literally everyone sees it as a lead- offer a type of service that will take him a
er when it comes to innovations in this field. step ahead of the others. If we judge ac-
It is an indicator about the appearance of an cording to the number of users, WhatsApp
advanced application for message exchange is positioned best. It is at the top according
in the near future, that is, not only messag- to the number of active users at a global
es, but also money and goods, services and level, and recently it also decided to encrypt
literally everything you can think of. all messages between its users, by providing
complete security (anonymity) to its users.
The naïve start of the era of Chat appli-
cations was motivated by the high prices Facebook, in its Messenger, which is sec-
ond on the list according to the number of
(photo: http://agency.marketingtochina.com/) global active users, started to experiment
with bots, that is, automated and semi-au-
tomated chat channels through which the
brands would be able to contact their users
directly. This is where one can notice the
specific reason why it is important to follow
the development of these communications.
Simply they become the first and most im-
88 October 2016
