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In the focus                                                                   РSУOБCРIИEКTАY

The Western Balkan, through an integration in                        and Association Agreement, our com-
the EU, would enter in a market of 500 million                       panies have almost full access to the
consumers of 7.5% of the world population, it                        large single market of the European
would fit in the economy with a contribution                         Union with no limitations and cus-
of 22.9% of the world GDP, followed by USA                           toms (except for some products for
with 22.3%, China with 11.5% and Russia with 2.8%                    which a separate or partially limited
(according to Eurostat, 2012). Therefore, the                        access to the EU market is agreed). In
EU integration for Macedonia would imply an                          the past period of more than ten years
entrance to a 25 times larger market, approxi-                       of development of trade relations,
mately five times higher standard of living nom-                     the trade of the Republic of Mace-
inally according to the GDP per capita, as well                      donia with the EU reached a level of
as a significantly lower unemployment rate.                          approximately 75% of the export and
                                                                     approximately 45% of the import (or
                             the Republic of Macedonia as approx-    about 56% of the total trade exchange
                             imately 36% of the average of EU-28     for 2014). At the same time, our legal
                             (that is, 4,127 Euros or approximately  and institutional system continuously
                             10,000 Euros according to the level of  adjusts to the EU law also in the part
                             purchasing power), which is a growth    of free movement of goods, services,
                             of 10 percentage points compared to     people and capital, including a wide
                             2002 (26%). Actually, the strategy of   application of the European stan-
                             South East Europe 2020 stipulates       dards. Our advantage are the benefits
                             increase of the standard of living of   offered by the preferential treatment
                             the countries from the region, by ac-   of our products in the Stabilization
                             celeration of the economic growth,      and Association Agreement, the prox-
                             to raise the living standard from the   imity of the market, the lower trans-
                             current level of 36% to 44% from the    port costs and the possibility for eas-
                             EU average until 2020 according to      ier connection of our companies with
                             GDP per capita; the goal is to double   the European companies. However,
                             the exchange in foreign trade of the    the lack of increased quality and safe-
                             countries from the region, and simul-   ty of the products and the services
                             taneously to reduce the trade deficit.  proportionally reduces the chances
                             Actually, according to the projections  for survival in the domestic market
                             of the World Bank, Macedonia will       as well. In this regard, what is excep-
                             reach the average at European level     tionally important is the Agenda for
                             for a period of twenty years if it has  connection of the Western Balkan
                             an annual growth of 4.5%, which is a    region, both in terms of the informa-
                             significant acceleration compared to    tion-communication technology and
                             the average economic growth of 3.25     the education. This would imply im-
                             in the past decade.                     provement of the corporate advantag-
                                                                     es of the regional economy, however
                             Trade liberalization and                also an increase of the effects of the
                             advantages for the economy              economy of scale, which is actually an
                                                                     improvement of the business climate
                                 Thanks to the contractual and the   through a reduction of costs and an
                             trade relations with the European       improvement of the infrastructural
                             Union from 2001, with the coming        conditions for the business.
                             into force of the Interim Trade Agree-
                             ment, that is, since 2004 with the      Challenges for the business
                             coming into force of the Stabilization  and the economy

                                                                        Although there are great opportu-
                                                                     nities for our companies, in addition
                                                                     to investments by the country for the
                                                                     creation of legal and institutional pre-

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