Page 85 - E&B_septemvri 2015 ENG.indd
P. 85
that can give quick results fall flat, visitor of the website must be in cially the frequency and the diversi-
thereby SEO was declared dead so the focus and we must make sure ty of searches that bring visitors to
easily worldwide. that through all those technical the website, the time that the user
parameters we will understand spends on the website, and finally
Last year, in a conversation with where the visitor came from, what
a girl who is working for a SEO he was looking for, what he found - The popularity of the social
company, owned by one of the most and whether our role corresponds media is also a factor, especially be-
famous world experts on this issue, to his needs. All this includes opti- cause most of the visits to the sites
my assumptions were confirmed. mization of content and distribu- come from social media. Hence,
Everything that she told me to be tion of information, and creation Google considers the popularity of
part of her work activities was ac- of quality content and many other your website in the social networks
tually completely different than the things. and also measures the effect of the
activities that were part of the SEO promotional campaigns.
job in the past. Everything she does In order to exceed this explana-
now is marketing and public rela- tion beyond a simple “preaching”, In accordance with the above
tions. Organizing events, arranging here are some basic parameters indicated basic parameters, the
partnership projects with differ- according to which today, in 2015, activities you should undertake
ent types of organizations etc. Now Google analyzes the sites: today if you want your site to be
every link and every mentioning well-ranked in Google, include the
that leads toyour site must have its - Authority of the websitein following:
weight, seriousness, relatedness. terms of diversity of links on the
Google does not blindly provide very domain, but also links to the -technically correct website
only a link to a site and that’s it… to domain. The parameters by which where the user can quickly and
be honest, you are never that blind, Google measures the authority are easily get to information, of course
however now there are no more certainly related to the branding at the same time this means that
false hopes that this will affect the parameters of the very site, com- Google will be able to reach your
results. pany or product and its mentioning content easily.
in relevant media without the use
Andwhat can we do now? Should of links. - Unique valuable content that
we care about optimization or pay actually changes your company’s
advertisements? The answer is too - Quality of the websitein regard entire plan on presentation on the
simple, do we care of our users? to the content and the relevant Internet.
If we do care, this means that we treated topics that it covers. This
should also make sure that the is performed on the basis of analy- - Regular communication on the
website complements the pleasant sis of key words, in the text itself social media and maintenance of
experience that we want to pro- (there shouldn’t be too many), anal- positive communication with the
vide them, while they are in our ysis of the technical package of the active users. In other words, the
shop, with our product or on the content and the relation to adver- more successful your business gets
phone. However, the optimization tisements etc. on the Internet, the higher rank-
should not be a goal by itself, the ing you will get in Google’s listed
- Traffic from search enginesis results. There are no more magic
also an important parameter, espe- wands that will do this for you in
only few swings. SEO = Marketing.
September 2015 85
