Page 66 - Ekonomija i Biznis_oktomvri 2016.indd

INTERVIEW

balanced approach to relational in-
teraction. Every leadership generation
has to learn how to create an environ-
ment that balances the commercial
needs of business with the personal
preferences and motivations of those
coming into the labour market.

How do you define effective com-
munication within an organization?

S. Cockram: Where each leader tru-
ly understands what others hear and
experience on the other side of them,
where everyone feels equipped and
empowered to bring their very best
insights and contribution to the table.
Where leaders have taken the time to
truly understand how they can create
an environment where everyone in
their team gets to bring their best.

The most effective communication
happens when charismatic leaders
and entrepreneurial leaders truly un-
derstand the limitations of their own
communication skills and empower
those with quieter and more conserva-
tive voices to share their views.

One of the books, of which you are largely define what others experience
co-author, is titled “5 Voices”. Could and hear; conversely we have a couple
you tell us a bit more about these of voices that are not natural for us
“leadership voices”? and we struggle to value and appre-
ciate. Maturity for any team leader is
S. Cockram: I am a very experienced knowing how to create the environ-
practitioner in Jungian Type Analysis ment where every voice is truly valued
and helping leaders understand their and appreciated. The average team
personality and wiring. However, such functions at less than 60% of its true
a resource always needs a guru to in- potential.‘5 Voices’ has been incredibly
terpret the results. ‘5 Voices’ was de- powerful in changing that reality, par-
veloped as a way of taking the power ticularly for the quieter voices who are
of Jungian Type but making it simple often drowned out or intimidated by
enough that educated 13 year olds the others. For more information and
could understand it, use it in their to take the free test go to www.5Voices.
own lives and teach it to their friends. com
We all have a leadership ‘Voice’, what
others actually hear when we con- You are consultant to many top
tribute, even if we are not aware of level executives and leaders around
it. Our ‘Voice’ is made up of a mix of the world. From your experience, are
the 5 foundational leadership Voices: the challenges they face regarding the
Pioneer, Connector, Creative, Guard-
ian and Nurturer. Most of us have two
voices that are very natural for us and

66 October 2016