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Table no. 1. Share of intangible assets in the                                              ECONOMY
total assets of the companies (2014)

Source: Consolidated financial statements of the companies, 2015             DO NOT UNDERESTIMATE
                                                                             THE INTELLECT!
                                  assets, even at Balkan level? First,
                                  many managers are not sufficiently            The economic history teaches
                                  informed about the benefits of better      us that in the 18th century, the
                                  assessment of the value of intellectual    Physiocrats believed that the real
                                  property rights. Second, accountants       added value is created only in agricul-
                                  are aware about the complexity of this     ture, while manufacturing and trade
                                  issue and consciously avoid compli-        are not important. No matter how
                                  cating their lives. Small part of them     ridiculous it may sound from today’s
                                  maybe know the methods of valuation        point of view, the same happens now,
                                  of the intellectual property rights, but   when industrialization is glorified.
                                  they apply them insufficiently. Third,     some anachronistic minds consider
                                  the research and development system        that added value is created only in
                                  in macedonian companies is rudimen-        industry, while the service (tertiary)
                                  tary and does not produce sufficient       sector is a big scam. On the contrary,
                                  internally generated intangible assets.    in modern market economies, added
                                  Fourth, the entrepreneurial spirit and     value is increasingly being created in
                                  innovative capacity of the macedonian      the services sector and the relevance
                                  citizen was always more expressed          of intellectual capital increases.
                                  abroad then at home. Fifth, the unjus-
                                  tified fear of ostensibly higher tax lia-     excuses that the value of intangible
                                  bilities prevents the managers to push     assets cannot be appropriately as-
                                  the accountants to perform a more          sessed, and therefore it is better not to
                                  realistic and higher assessment of the     include them in the balance sheet, are
                                  invisible assets. In addition, there is a  dispirited and self-underestimating.
                                  possibility to recognize part of the ex-   intellectual capital is the new driving
                                  penses for depreciation in the calcula-    force of companies and this reality
                                  tion of the annual financial result.       must be accepted as soon as possible.

                                                                                in this regard, it is worth mention-
                                                                             ing that the Faculty of law “iustini-
                                                                             anus Primus” within the “Ss. Cyril and
                                                                             methodius” University in skopje and
                                                                             the center for international studies in
                                                                             intellectual Property within the Uni-
                                                                             versity in strasbourg (France) together
                                                                             educated five generations of masters
                                                                             in the field of intellectual Proper-
                                                                             ty Law. In addition to the profound
                                                                             knowledge in industrial property law,
                                                                             copyright law and related laws, this
                                                                             highly specialized staff also possesses
                                                                             sound knowledge in methods of valu-
                                                                             ation of intellectual property rights.
                                                                             in synergy with the accountants, engi-
                                                                             neers and managers, this intellectual
                                                                             elite is capable of bringing real fresh-
                                                                             ness and energy in the macedonian
                                                                             corporate sector. Of course, if their
                                                                             intellect and expertise are recognized
                                                                             by the business leaders, and unless we
                                                                             do not lose these minds throughout
                                                                             the world. For this reason, do not un-
                                                                             derestimate the intellect!

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